Using images in restaurant email marketing is a great way to reach your current audience and grow as well. But how can I use images in my restaurant email marketing campaigns?
Well, keep reading this article to learn exactly how to incorporate images into your promotional emails. There are seven tips in total, but the most basic tips are very simple to implement and are very profitable.
1. Invest in high-quality food images
No matter how good the food is in your restaurant, if your customers can’t see the quality through high-quality images, email marketing won’t work. So be sure to hire a professional photographer or use a high quality in-house photographer to take pictures of your dishes.
The professional photography should feature the dishes you want to feature and any dishes included in offers or discounts. The images should highlight the dishes and make the best elements shine. Here is an example of a high quality image of a dish:
The image is clear, appetizing and highlights all the toppings of the pizza. The image gives you an idea of the taste of the food and the atmosphere of the restaurant. Bad photography can make good food look awful, so be sure to hire the right photographer to get the best results.
2. Select the right size and format
If your images are too large, they will slow down the download time, making interaction less likely. So make sure your images are less than 200 pixels high and 600 pixels wide. But even if you stay within these parameters, you should still test your images before sending out your marketing email.
You also need to select the right format so that your images are of the best possible quality for your intended use.
PNG: PNGs are the best format to use when you want to embed text. The format is also ideal for logos and colored photos. But beware, PNGs can have slower loading times.
GIF: The GIF format is ideal for animations and videos, as email does not allow videos. GIFs have less detail and color vibrancy compared to a PNG, but they benefit from faster loading times.
Using this information, you should be able to decide which type of image is best suited to your needs. For example, if you need a lot of smaller images in an email for a particular campaign, you can opt for JPEGS because the small size can fit multiple images in an email.
3. Add alt text to images
Some users will not be able to see your email marketing image content; This is where alt text comes in. Alt text is text inserted as an attribute in HTML that tells the web visitor what the image means. Using alt text is important because it lets everyone see the image, making the most of your email marketing campaigns.
Alt text is important for SEO because it helps search engines index images correctly. Additionally, not having alt tags can negatively affect your search engine rankings, and when a page isn’t displaying properly, alt text appears instead, giving site visitors an idea of what’s going on. they were supposed to see.
The alt tag allows the viewer to understand the image without having to see the image itself, which adds value to your email marketing campaigns.
4. Include Web Page Links
You can get more value from your images by including links to web pages. Links can go to your homepage, product pages, customer service page, blogs or articles, wherever you are! But you need to make sure the link is relevant to the image.
It’s also important that webpage links are properly formatted so they don’t look spammy, and make sure the link destination is clear. The reader must be sure that he can click on the link without any risk and that he will gain value by clicking on the link.
5. Make sure images work on all devices
The images you use should work on all devices, but especially on mobile devices because that’s where the bulk of email marketing is consumed. Different devices, email apps, and web browsers will display images differently, so you should test emails with different devices before sending.
Large images can be a problem. A large image can slow load times, take up unnecessary space, and cause SEO issues, especially if it renders incorrectly on a device. So be sure to consider the size of the image and the size of your website on different devices, because the size of your website will affect the capacity of your image size. For example, the wider your page, the bigger your images can be, and if your website has one column, you’ll have more room to work with than a two-column website.
Another problem that can occur is the distortion of the proportions. When an image designed for a website is displayed on a mobile device with a small screen, it stretches, distorts it and slows down the loading time. To solve this problem, you can use a responsive website template that will automatically resize images and other website elements according to the screen size.
You can also optimize your images to work on all devices by keeping the files. Instead of “image4”, rename it to something more descriptive like “crab cakes”. Adding an alt tag and a caption is also a good idea.
But don’t forget to act on comments regarding how the images are displayed on different devices, as this also allows most of your email list to see the images as intended.
6. Promote your discounts
Promotional and discount emails are among the most popular types of email marketing. But what should you include in your promotional email marketing? Including images in email marketing newsletters helps your promotions stand out and improves the chances of the recipient using the discount.
In fact, according to Convince & Convert, 75% of consumers say they browse their inbox only for relevant discounts. Additionally, an SSRN article found that 65% of Americans are visual learners, meaning the majority engage best with pictures.
So, combining discounts with images in email newsletters is the best combination to promote your discounts using email marketing.
7. Include photos of your customers
Human connection can go a long way in marketing. So, with your consent, include images of customers in email marketing campaigns. If your mailing list connects to your images, they are more likely to consume the content.
The best way to get photos from your customers is simply to ask for submissions on social media, perhaps with a little incentive, or you can hire a photographer at events that promote your product or service. Just be sure to use only the best shots, as photos should always be of high quality.
If you’re worried about making costly mistakes by including photos of your customers, don’t worry! There are resources to help you avoid email marketing mistakes, including asking your customers for permission.
Using images in your restaurant email marketing campaigns is easy if you check out the examples and explanations in this article. Using images in email marketing has many benefits, such as improving click-through rates, better product presentation, and adding more value to customers’ lives.
The first way to use images in your restaurant email marketing is to take high-quality photos of your dishes. Good photographs taken by a professional photographer highlight your dishes and enhance your newsletters and promotions. You can also use images to promote foods included in your discounts.
Including images featuring your customers can help create a human connection with your ad and increase social media engagement. Also, you can use images to promote web page links to important pages. But make sure you select the right size and format, add alt text to images, and make sure images work on all devices.
If you incorporate images using these seven examples, you’ll reap the benefits of using images in email marketing in no time. But you also need to master the basics of email marketing.